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Mamaway is an award winning pregnancy and breastfeeding label, offering stylish maternity, breastfeeding and baby fashion and accessories as well as baby carriers and everyday breastfeeding essentials. Established in 2003 by our founder Deborah, Mamaway was created out of the necessity to help make breastfeeding easier for women around the world and for them to look stylish during their pregnancy and breastfeeding days.
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Mamaway now has over 70 retail stores worldwide as well as an established distribution channel both in physical stores and online stores around Australia, China, Taiwan, South East Asia and worldwide.

Our Latest Awards

  • 2018 Malaysia Best Baby Sling Carrier - Winner 
  • 2018 Best Breast Pads Finalist (Award Announcement will launch in Sep 2018 )
  • 2018 Best Baby Carriers Finalist (Award Announcement will launch in Sep 2018 )
  • 2017 Most Popular Nursing Pillow Brand - GOLD
  • 2016 Maternity Fashion Brand of the Year Finalist 
  • 2016 Most Popular Maternity Bra Brand Finalist
  • 2015 Most Popular Maternity Bra Brand - SILVER
  • 2015 Most Popular Maternity Bra Brand Finalist
  • 2014 Maternity Fashion Brand of the Year - SILVER
  • 2014 Maternity Fashion Brand of the Year Finalist
  • 2013 Maternity Fashion Brand of the Year Finalist
  • 2013 Maternity Bra Brand Finalist

OUR STORY

Creating a new standard for being an achieved modern mum – The successful mum’s way
Motherhood is truly one of the greatest and hardest things in life. Becoming a mother changes who you are, makes you more than you have ever been, and gives you strength you didn’t know you had. Mamaway supports mums every step of the way with helpful tools, advice and encouragement, so mums can leap into Motherhood with confidence.
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​Mamaway, a great leap of Motherhood
As a mother, your horizon widens with the arrival of your new baby.
Your unique motherly charm and dedication to your new family allows your baby to thrive and grow in a loving environment. Your bravery to face fears you never know you had, and wisdom to resolve everyday challenges life throws at you is second to none.

Mamaway's new crown logo celebrates your choice to become a mum, and your dedication to build a nurturing nest filled with love and support. Mamaway, the coronation of motherhood.

​The success of Mamaway
As a corporate citizen, Mamaway will always operate with social responsibilities and our fellow mum's best interest in mind.

Mamaway aims to break outdated boundaries and tradition and create a new standard for being a successful mum. We are determined to help every mother take their unique leap into Motherhood with confidence and pride. Mamaway believes that only companies dedicated to create a brighter and more sustainable future for all are worthy of respect and longevity. This is Mamaway’s ultimate path to success.

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